Reference
App Store preview video specs
The accepted resolutions and encoding rules for app previews. Upload Apple's accepted resolution rather than your device's native one, or App Store Connect refuses the file.
Accepted resolutions
| Display | Resolution | Devices |
|---|---|---|
| iPhone 6.9", 6.5", 6.1" and 5.8" | 886×1920, 1920×886 | Every iPhone with Face ID or Dynamic Island |
| iPhone 5.5" and 4" | 1080×1920, 1920×1080 | iPhone 8 Plus, 7 Plus, 6S Plus, 6 Plus, SE (1st gen), 5S, 5C, 5 |
| iPhone 4.7" | 750×1334, 1334×750 | iPhone SE (3rd and 2nd gen), 8, 7, 6S, 6 |
| iPad 13", 11" and 10.5" | 1200×1600, 1600×1200 | Current iPad Pro, iPad Air, iPad and iPad mini |
| iPad 12.9" (2nd gen) | 1200×1600, 1600×1200, 900×1200, 1200×900 | iPad Pro (2nd gen) |
| iPad 9.7" | 900×1200, 1200×900 | 9.7-inch iPad Pro, Air and iPad, iPad mini (5th to 2nd gen) |
| Mac | 1920×1080 | Mac |
| Apple TV | 1920×1080 | Apple TV |
| Apple Vision Pro | 3840×2160 | Apple Vision Pro |
File, video and audio rules
| Item | Requirement |
|---|---|
| Length | 15 to 30 seconds |
| File size | Up to 500 MB |
| Previews | Up to 3 per device size and language |
| File types | H.264 as .mov, .m4v or .mp4; ProRes 422 HQ as .mov |
| H.264 video | Progressive, up to High Profile Level 4.0, target 10 to 12 Mbps |
| Frame rate | 30 fps at most |
| Audio | Stereo, AAC at 256 kbps, 44.1 or 48 kHz |
| Poster frame | 5 seconds by default |
| Processing | Up to 24 hours after upload |
Source: Apple's app preview specifications, checked on 31 October 2026.
Questions
886×1920 in portrait or 1920×886 in landscape for every iPhone with Face ID or Dynamic Island. Upload the accepted resolution, not the device's native one.
From 15 to 30 seconds. You can add up to 3 per device size and language.
App Store Connect uses scaled previews from the next larger display size, so one large set often covers the rest.
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